Jean-François Côté

Co-Founder, President and CEO, district m

With over 20 years’ experience in business, Jean-François is an experienced leader and a born innovator. Prior to co-founding district m, Jean-François was a Senior Consultant for Performance Improvement at PwC and Senior Manager for Business Planning for the Yellow Pages Group. He was mandated by higher management to launch YP’s digital media division, Mediative. As Vice President of Publisher Relations and Sales Operations, Jean-François was in charge of finding and providing the best programmatic solutions for publishers to monetize their ad inventory and thus maximize their revenue.

Over the years, Jean-François’s expertise has been recognized by several prestigious awards, notably EY’s Entrepreneur of the Year 2017 in the Emerging Entrepreneur category, Arista’s Young Entrepreneur award and Infopresse’s Personnalité de l’année. Thanks to his leadership, district m was also ranked in the Startup 50 ranking of Canada’s Top New Growth Companies and named one of the Top 100 employers by Mediacorp.