Krista Jaakson received her Ph.D. in Economics in 2009 and is currently Associate Professor of Management at the University of Tartu, Estonia. She takes broad interest in management, organisational culture, and values in work-life. Krista teaches courses in Management and Business strategies for master and PhD students, and is a regular teacher in University of Tartu new leaders’ in-house programme. She has worked on applied research and consultation projects for the University of Tartu, ministries, and companies. Before starting as head of management chair in 2018, Krista worked in Ton Duc Thang University in Vietnam. She has published in Journal of Cross-Cultural Management, New Technology, Work and Employment, Employee Relations, Baltic Journal of Management, and others. Between 2014-2017 Krista was an member of Quality Assessment Council for Higher Education in Estonia, and has accredited higher education curricula in Lithuania.