Ali is a two-time founder, brand builder, and experienced early stage operator based in Canada. Her expertise in consumer brand, go-to-market strategy, product positioning, and innovation have led to experiences in consumer tech, web3, consumer packaged goods, and climate.
Ali has helped bring fast-growing startups to life for 8 years in Product and Brand roles, as well as her own businesses across food & beverage (Steep & Mellow acquired by Pela, 2020) and the creator economy (Juniper Creates acquired by Imprint, 2017). Previously she held roles in brand, creative advertising, and product design, exploring locations like Hong Kong and India for her work. Today Ali helps teams commercialize emerging tech and build meaningful experiences that users love (and love to talk about).
Outside of work Ali is a climate advisor at Creative Destruction Lab, mentor to founders, and writer. She is deeply passionate about activism, climate change, design, technology, and self expression. Currently she’s investigating b2c climate tech solutions and blogging about her research in Web3.