Craig Follett

Founder, Peggy

Craig is Co-founder & CEO of peggy.art – prior, Craig was Co-founder & CEO of universe.com which was acquired by Live Nation Entertainment (Ticketmaster), where Craig served as Vice President. At Universe, Craig led fundraising from angel and VC investors, led the company’s strategy, executed a successful pivot (from sharing economy marketplace → ticketing company), oversaw the company’s acquisition of its universe.com domain name, led product development resulting in (among other innovations) the launch of four iOS & Android apps and the company’s embeddable widget, defined and grew the marketplace’s LTV:CAC ratio, bringing Universe from concept → launch → growth. He expanded the business from Canada to the USA, UK & Europe, Australia, and ultimately to Asia.

Craig is a classically trained software engineer and business analyst, with hands on experience at BCG, Credit Suisse and in product development and software engineering roles. Craig advised tech companies on M&A and corporate finance while at Credit Suisse’s technology investment banking group in San Francisco. At BCG, Craig advised tech companies on strategy & operations, in Canada, US, Italy and Austria. In 2008, Craig graduated with an HBA from the Ivey Business School, earning the distinction of Ivey Scholar, and concurrently graduated with a BESc in Software Engineering from Western University, with Distinction. Craig is an avid rock climber and world traveler.