British entrepreneur specializing in developing software solutions to address sustainability and climate change, best known as the founder of sustainable business community, 2degrees and SaaS carbon reduction platform Manufacture2030.com
His first successful business venture was CTSS, a specialist technology marketing company, with colleague and friend James Tarin. In 1995, he established Clarity Communications (acquired by Proxicom Inc. for approximately $80m), followed by various companies that included Meltwater Ventures, a green business incubation service and the Innovation Gateway, a clean technology innovation consultancy.
Martin has become a recognised speaker and mentor on how to make sustainable business happen, pioneering digital collaboration across value chains as a way to cut costs, reduce risks and environmental impacts. Clients have included: Unilever, Asda Walmart, GSK, Honda, and the Royal Bank of Scotland and others, helping them to think differently about how to adopt the principles of sustainable business and use collaboration to transform the resilience, profitability and competitiveness of their businesses.
Martin’s current focus is Manufacture 2030, a software as a service platform business focused on helping global corporations reduce the emissions in their manufacturing supply chains and achieve their Scope 3 targets. Over 2,000 manufacturing sites supplying clients such as Honda, Toyota. Reckitt, Asda, Coop, Roche, Bayer, GSK currently use the platform which is growing at over 150% per annum.