Alejandro Tomas-Callejas

Sr. Director Product Strategy & Operations, HelloFresh

Alejandro Tomas-Callejas is a Food & Agriculture product executive with over 14 years of experience across the global food value chain. His career spans multinational fresh produce (Chiquita/Fresh Express), vertically integrated grower-processors (Church Brothers Farms), venture-backed AgTech scale-ups (Infarm), and global DTC platforms (HelloFresh), giving him end-to-end visibility from applied food & agricultural research to global product strategy and large-scale commercialization across DTC, B2B, and retail channels.

Currently Senior Director of Product Strategy & Operations at HelloFresh, he leads physical product strategy at the intersection of customer insight, commercial discipline, and technology to drive sustainable growth.
As a mentor, Alejandro supports founders in pressure-testing product–market fit, unit economics, and commercialization pathways, helping translate science-based innovation into capital-efficient, scalable ventures.
He holds a PhD in Food Science & Technology and an Executive MBA from IE Business School.