WurQ
WurQ is a Harvard University spinout that applies AI to movement data from existing fitness wearables to scale motion capture for any physical activity. While most fitness applications focus on capturing long-duration cardio activities (e.g. running) and measuring heart rate, WurQ automatically recognizes single movements in the gym environment, measures the volume of physical work done, and assesses its quality (workout log, movement form, strength, effort, output efficiency, pacing). This data helps users access personalized training feedback, avoid injury, and track progress without the need for a qualified coach.