Ashored is a bluetech company developing sustainability-enabling technologies for commercial fixed-trap fisheries. Ashored produces rope on command (ROC) fishing systems to minimize the risk of whale entanglements and trap loss/damage. Ashored’s ROC includes a rope containment and release module (MOBI) that serves to collect and transmit data to an onboard gear tracking system (ATLAS). These tools will help increase the revenue of fishers by allowing them to fish in otherwise closed fishing zones. Building upon recent regulatory changes within Canada and the United States, Ashored’s ROC technology is at the forefront of a $1.2 billion accessible market.