Ned Welch

Professor, Rotman School of Management

Ned Welch is an Adjunct Professor and Executive in Residence at Rotman and an expert in using behavioral economics and consumer psychology to help manufacturers, marketers, and investors understand their markets and make better decisions.

Before joining Rotman, Ned held Senior Design Director and Senior Expert roles at McKinsey & Co.’s Marketing Practice and at McKinsey Design, where he led clients and consulting teams on topics related to insight-driven product development, innovation, product and pricing optimization, and customer strategy.

Ned holds MS and PhD degrees in Behavioral Decision Theory from Carnegie Mellon University.