Ben Reed

Chief Marketing Officer, AIM Intelligent Machines

Ben Reed is a marketing, communications, and category strategy executive with more than 25 years of experience helping emerging technologies move from technical complexity to commercial understanding and adoption.

As Chief Marketing Officer at AIM Intelligent Machines, Ben leads the company’s marketing, communications, narrative, and category-development work as it scales its physical AI platform for autonomous earthmoving. He previously served as Chief Marketing Officer at Sanctuary AI and held senior leadership roles at Microsoft, where he helped introduce and define categories including Surface, HoloLens, Mixed Reality, and Microsoft’s industry cloud offerings.

As a mentor with Creative Destruction Lab Seattle, Ben advises founders working in robotics, artificial intelligence, advanced manufacturing, and other deep-technology fields. He focuses on positioning, commercialization, go-to-market strategy, investor communications, strategic storytelling, and the milestones required to turn technical innovation into a successful company. He also guest lectures in technology commercialization at the University of Washington.