Marty Ellingsworth

President, Salt Creek Analytics

Marty brings extensive career and industry experience in creating value from digital assets. His longstanding accomplishments in both personal and commercial lines include productizing deep industry knowledge with data and advanced analytics in risk assessment, rating, customer experience, claims servicing, and fraud prevention.

He has served at many prestigious brands. Recently the Executive Managing Director for Insurance at J.D. Power and prior to that a specialist industry analyst at Celent (part of Marsh/Oliver Wyman), he was also an executive at USAA focusing on advanced analytics and machine learning. Before USAA, he held significant roles as a consultant, a venture-backed insuretech text analytics start-up, an insurance carrier leader with Fireman’s Fund, and, as a executive for innovation at Verisk Analytics (also known as ISO). His earlier career included roles in healthcare and in the United States Air Force.

Marty’s research focuses on helping insurance companies build data-driven, customer-centric digital enterprises. He does this by finding more and better data, creating smarter and more accurate analytics, and, developing faster to real-time decisioning solutions. His passion is to permit ease of doing business with value priced accurate risk management. Marty has a special interest in customer centricity and how risk and financial products fit actual living situations at home and on the job.

Marty has a Bachelor of Science in operations research from the United States Air Force Academy and a Master of Science degree in operations research from the Air Force Institute of Technology.