Most recently, he was the Chief Marketing Officer at Clearly, a D2C division of EssilorLuxottica. Clearly is an optical retail leader in Canada, the US, Australia, and New Zealand. Vik was accountable for the P&L, product portfolio, and market share growth. Clearly delivered its best two years of revenue and profit during his tenure.

Previously, Vik served on the Canadian executive team of Facebook/Instagram as Head of Western Canada, where he built the team and commercial business. He led the retail, eCommerce, SaaS, fintech, tourism, and education verticals during his tenure.

Before Facebook, he led Strategy at Mobify and was VP of Marketing and Strategy at Monexa. These SaaS companies were acquired by Salesforce and Oracle Netsuite, respectively. Vik has also led the regional strategy team at Blast Radius following its acquisition by Wunderman and held several roles at Microsoft.

Vik is an Adjunct Professor at the University of British Columbia and holds a BSc in Biotechnology and Economics from the University of Waterloo. He serves as an advisor to several private companies, and a mentor at Creative Destruction Lab and Launch Academy.