Andres Kuusik received his Ph.D. in Economics in 2012 and is currently a Professor of Marketing at the University of Tartu, Estonia. His research interests are consumer behavior, neuromarketing, and place marketing in a startup context. He teaches courses in Marketing Management, Customer Relationship Management, Marketing of Innovative products and Services, Product Development, and Consumer Behaviour. He runs the Neuromarketing Lab of UT. Andres has been the Head of Entrepreneurship and Innovation Center at the University of Tartu and is the founder of sTARTUp Day – the most prominent business festival in the Baltics. He is a mentor at the Tartu Centre of Creative Industries and in the Spinoff Program of UT.