Novoloop was founded in 2015 to deliver next-generation materials made from plastic waste through its patented low-carbon upcycling technology ATOD. By transforming hard-to-recycle plastic waste into virgin-quality materials, Novoloop offers superior sustainability and performance (46 percent reduction in CO2 and ~30 percent reduction in energy compared to virgin plastics) at competitive pricing. With its first product, Oistre, Novoloop provides sustainable and customizable thermoplastic polyurethane solutions for the footwear, sporting goods, and automotive sectors.