The Fitting Room

The Fitting Room has created a technology that allows retailers to provide their customers with digital twins – virtual models designed to accurately reflect the texture and the motion physics of physical objects – of made-to-fit clothing visualized on customers’ own 3D photo-realistic true-to-life avatars (i.e. the avatars perfectly replicate each customer’s body dimensions). This allows individuals to virtually try on clothes and get a more accurate assessment of the fit and style of clothing, which helps retailers to reduce online returns for clothing orders.