Alexandre Cervinka
Role: Associate
As Founder and CEO of Newtrax Technologies Inc. I led the company from a basement startup to become a world leader in Internet of Things (IoT) solutions for underground hard rock mines now deployed in over 100 mine sites globally and supported by regional offices in Santiago, Tampere, Johannesburg, Moscow and Perth.
Since its early funding by North American angel investors and Australian private equity to its acquisition by the Swedish multinational Sandvik AB in 2019, the Newtrax saga has been a testament to the opportunities and challenges to innovation in the mining industry.
As a dual Canadian and European citizen proficient in English, French, and basic Spanish, my international business successes and a degree in electrical engineering from McGill University have been pivotal in shaping my career trajectory. Throughout my professional journey, I have been recognized with prestigious awards, including the 2011 Innovation Prize from the Quebec Order of Engineers, Deloitte’s Technology Fast 50™ in 2018, and the EY Technology Entrepreneur of the Year® in the same year. These honors are a testament not only to my personal commitment but also to the collective effort and unwavering dedication of the talented teams I’ve had the honor of leading.
Now, I’m focused on supporting the next wave of high-tech B2B entrepreneurs and ventures. My objective is to contribute to the entrepreneurial community by offering mentorship, strategic advice, and seed-stage investment, with a keen interest in founders who have already invested a significant amount of sweat equity towards their vision.