Helery Pops

Co-Founder, Honey Badger Capital

Role: Associate

Site: CDL-Estonia

Stream: Digital Society

Helery Pops is a Co-Founder of Honey Badger Capital, a seed funding for mission driven founders. She has mastered the language of the customer by doing sales and customer research in Pipedrive before moving to the product team to help build the tool that Pipedrive is today. With a love for good product design for both software and hardware, she joined the ranks of Ampler Bikes with the mission to help make the cities less car-centered.

Speaking to about 20 start-ups every week, Helery has seen pitch decks in all shapes and sizes and will definitely ask how much research went into figuring out the problem space that the start-up is solving.