Canadian Tire

For over a century, Canadian Tire Corporation (CTC) has been dedicated to making life in Canada better. Guided by our founders’ innovative and entrepreneurial spirit, CTC continually seeks meaningful partnerships to deepen the company’s customer connections in support of its $3.4 billion Better Connected strategy. Through its partnership with Creative Destruction Lab (CDL), CTC has accelerated its advanced analytics, data and artificial intelligence capabilities by connecting its teams to a robust start-up ecosystem that includes founders, professors and mentors. Through these networks, CTC benefits from counsel on accelerating its AI maturity and leading insights and early opportunities to leverage and commercialize innovation and novel technology that will help drive its long-term growth in retail.